Welcome to the 21-Day Challenge – a gamified experience that delivers interesting and fun, health & wellness challenges each day to employees on their own cell phones. These challenges are spread over a period of 21-days, which gives just enough time to employees to choose a wellness routine that they like and develop it as a habit that they would like to keep even after the intervention.

The 21-day challenge is just a nudge - curated in a way that it fits in a regular workday or weekend and integrated in a way that it is not disruptive. It can be done by team members at their own convenience through the day. Yet there is just an appropriate amount of competition introduced between smaller teams, to motivate people to participate and push each other to participate too. Each of the challenges are socialized to keep the engagement high, thus bringing the team members closer to one another, even while staying socially distant.

OBTAINED RESULTS:

Nudge participants towards behaviors that are in their own self-interest

Fun, health & wellness challenges each day to employees on their own cell phones

Participants develop a wellness routine that they like and it as a habit that they would like to keep even after the intervention